Melleka Marketing

Fiber Sales

Weekly Performance Report | September 24 - 30, 2026

Performance Overview

Google Ads

Google Ads Performance

Spend
$141.78
Clicks
491
Impressions
10,822
Leads
22
CTR
4.54%
CPC
$0.29
CPL
$6.44
Campaign Spend Clicks Impressions Leads CTR CPC CPL
Phone Promo | PMax $34.85 262 4,552 13 5.76% $0.13 $2.68
AIA | PMax #2 $32.95 193 6,031 1 3.20% $0.17 $32.95
AIA | Search | LEAD FORM $27.46 10 55 0 18.18% $2.75 -
Phone Promo | Search | LEAD FORM $23.35 15 104 3 14.42% $1.56 $7.78
Phone Promo | Search #2 $23.17 11 80 5 13.75% $2.11 $4.63
Total $141.78 491 10,822 22 4.54% $0.29 $6.44

Daily Trends

Meta Ads

Meta Ads: Fiber Sales (V1)

Spend
$4,834.33
Clicks
4,360
Impressions
132,068
Leads
329
CTR
3.30%
CPC
$1.11
CPL
$14.69
Campaign Spend Clicks Imp. Leads CTR CPC CPL
AIA Full AI test $2,004.57 1,196 49,734 98 2.40% $1.68 $20.45
Internet Air Business - Dynamic $1,073.95 752 22,932 65 3.28% $1.43 $16.52
AIA AI test - 2FA $1,054.72 630 24,515 58 2.57% $1.67 $18.18
$25 Phone Plan - Leads (Copy) $166.07 283 5,403 43 5.24% $0.59 $3.86
AIA Engagement Campaign (Copy) $164.36 114 4,954 34 2.30% $1.44 $4.83
$25 Phone Plan - Leads (28+ kids) $143.58 201 4,062 22 4.95% $0.71 $6.53
AIA: Traffic $121.74 1,096 18,218 0 6.02% $0.11 -
Retargetting AIA $68.71 42 1,172 4 3.58% $1.64 $17.18
$25 Phone Plan - Leads (V1) $36.63 46 1,078 5 4.27% $0.80 $7.33
Total $4,834.33 4,360 132,068 329 3.30% $1.11 $14.69

Daily Trends

Meta Ads V2

Meta Ads: Fiber Connect (V2)

Spend
$1,904.72
Clicks
1,946
Impressions
154,263
Leads
51
CTR
1.26%
CPC
$0.98
CPL
$37.35
Campaign Spend Clicks Imp. Leads CTR CPC CPL
CELL PHONE PROMO $992.12 451 17,161 29 2.63% $2.20 $34.21
INTERNET AIR BUSINESS V2 $606.10 208 10,438 20 1.99% $2.91 $30.31
Internet Air: Traffic V2 $173.26 881 61,648 0 1.43% $0.20 -
Phone Promo - Traffic V2 $95.80 381 64,102 0 0.59% $0.25 -
Internet Air: Retargeted $37.44 25 914 2 2.74% $1.50 $18.72
Total $1,904.72 1,946 154,263 51 1.26% $0.98 $37.35

Daily Trends

Reddit Ads

Reddit Ads: Awareness

Spend
$155.74
Clicks
138
Impressions
14,737
CTR
0.94%
CPC
$1.13
CPM
$10.57
Campaign Spend Clicks Imp. CTR CPC
Traffic Campaign $84.42 69 8,882 0.78% $1.22
Traffic | Ground Fiber Internet, AIA, & Network Providers $71.32 69 5,855 1.18% $1.03
Total $155.74 138 14,737 0.94% $1.13

Daily Trends

Top Performing Ads

Top AIA Campaign Ads (V1)

Fall themed ad
Fall Themed - 4 Images Shuffling
AIA Full AI test

Top Phone Creatives (V2)

Updated August ads
Updated August 21 Ads
CELL PHONE PROMO | 29 leads, $34.21 CPL
Labor Day ads
Labor Day Ads
INTERNET AIR BUSINESS V2 | 20 leads, $30.31 CPL

New Meta Content

Halloween Content

Halloween Content 1 Halloween Content 2 Halloween Content 3 Halloween Content 4 Halloween Content 5 Halloween Content 6

New Content

New AIA Content 1 New AIA Content 2 New AIA Content 3 New Phone Content

SMS Message Options

Option 1
Hi {{contact.first_name}}, ready to switch to AT&T? Plans start at just $25/mo, plus get up to $800 to help cover your early termination fee when you switch. Reply YES to check availability!
Option 2
Hi {{contact.first_name}}, switch to AT&T and save! Plans start as low as $25/mo, plus get up to $800 in ETF coverage when you switch. Reply YES for details!
Option 3
Hi {{contact.first_name}}, don't let your current phone contract hold you back. Switch to AT&T with plans as low as $25/mo + up to $800 in ETF coverage. Reply YES to get started!

New Landing Pages

Fall Landing Page

Fall Landing Page

Halloween Landing Page

Halloween Landing Page

Social Media Planner

Social Media Planner

Prepared by Melleka Marketing